Core MMASS™ transformation
"ONE aligned team with ONE framework to empower sales reps to their OPTIMAL performance"
Core MMASS™
for Leaders
SHARE YOUR VISION
1-day workshop
for Sales Leaders
(General Mgrs., sales VPs...)
HOW TO?
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Strategize with the Core MMASS
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Set your team Current & Future states
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Identify core sales team adjustments
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Communicate your vision to success
Core MMASS™
for Managers
EMPOWER SALES REPS
2-day workshop
for Supporting Managers
(Sales Mgrs., HR, Ops, training teams...)
HOW TO?
-
Enable with the Core MMASS
-
Assess sales reps strengths/gaps
-
Identify resources/investments needs
-
Set up action plans to empower reps
Core MMASS™
for Sales Reps
MANAGE SALES EXECUTION
2-day workshop
for Sales Mgrs. & their team
(Sales Mgrs. and sales reps)
HOW TO?
-
Execute with the Core MMASS
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Align on sales action plans to deliver
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Collaborate with transparency
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Manage sales reps' execution/growth
Services: Workshops
Optimize your Sales Power
Core MMASS™ fundamentals
The Core MMASS is an holistic framework that, sitting on top of sales 'assets' (sales training & processes, applications, incentive plans...), optimizes cross-team collaboration to improve your sales team performance in 4 steps:
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LEARN the Core MMASS success factors.
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ASSESS sales reps’ against your sales KPIs.
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ACT to empower them to success.
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MANAGE sales reps' execution and growth.
Optimal sales reps' performance is reached when the core MMASS success factors (Motivations - Mindsets - Attitudes - Skills - Solutions) are OPTIMIZED and ALIGNED within each step of the sales cycle.
Knowing the fundamentals in these core success areas is critical to make the necessary adjustments to sales success.
Empower your sales team by optimizing
your business resources and investments
$5.72 bn
in 2023
$5.98 bn
in 2024
(Estimate)
$8.56 bn
in 2032
(Projection)
Investment by US companies in sales trainings, methodologies and new technologies for their sales teams.
(Global Growth Insights)
Do you invest in your sales team? YES!
Do you optimize your investments and resources? NOT SURE? If any doubt, let's find out together!
The Core MMASS™ framework
OPTIMAL PERFORMANCE is a dynamic combination of the core success factors:
MOTIVATIONS - MINDSETS - ATTITUDES - SKILLS - SOLUTIONS
"More than a lack of investment, it is the lack of alignment and the focus on the wrong sales challenges that hurt companies."
With my global sales experience and background in science, I created the Core MMASS™ framework for companies to
optimize their alignment and investments to empower their sales team in 4 steps:
Take your company Nuclear Sales Success in your hands!
About Thierry Coulibaly
A Global Sales Leader, a Scientist, a System Thinker passionate about optimizing sales team's performance
My unique perspectives contributed to my 20+ year international sales success, and more importantly, to the optimal sales performance of the people I had the privilege of working with.
My global sales experience, scientific background (Masters’ degree in physiology and molecular biology) and passion for psychology have been the key elements of my success.
By combining these disciplines, that are closer than you might think, I developed the Core MMASS™ framework to give you an innovative and powerful solution to optimize your resources to empower your sales team to your Nuclear Sales Success!
Frequently Asked Questions
The simple answer is "No".
It is not meant to replace any sales methodology and process that might work for you. The framework helps you holistically assess the efficiency of your current (or the need for missing) "assets" in the areas of Motivations, Mindsets, Attitudes, Skills and Solutions. Sales methodologies and processes fall into the "Skills" area. Having strong sales skills is necessary but not enough to reach an optimal sales performance!
Here are some examples of other "assets":
CRM or prospecting tools (Solutions), Incentive plans or internal sales contests (Motivations), External motivational speakers or "Mindset Awareness" trainings (Mindsets), Sales shadowing (Attitudes)...the list goes on.
After an assessment of your sales reps with the framework, you will be able to identify where to focus and invest time and resources.
The core MMASS framework is the ideal solution for sales organizations willing to get a better alignment leveraging a common frame to work together. It brings sales transparency, efficiency, accountability and effectiveness.
Each key role in the organization can leverage the Core MMASS framework from their specific roles and perspective:
MACRO perspective - "The MAP": Leaders, based on their vision, can assess sales teams and give directions regarding the changes needed at a company level.
META perspective - "The Common Language": Managers can assess and make operational decisions/investments to support their action plans at a team level.
MICRO perspective - "The Compass": Sales Managers and Sales Rep can work together on the field making the adjustments to success at a rep level.
No, it isn't.
The Core MMASS framework is agnostic. You can input the pieces information related to your business.
I build it to be:
- With the key success factors covering the 3 main steps of the sales cycle, "structured enough" to bring some consistency across the board.
- With my experience selling transactional (copiers) and strategic solutions (ERP), "flexible enough" to adjust to any sales organization.The workshops are the solid foundations you need to optimize your resources and thrive. If some additional support is needed from me, I can provide additional services (to be discussed).
Testimonials
Since joining sales in 2020, the training, guidance, and mentorship from Thierry has greatly impacted both my professional career and personal life.
His expert guidance and strategic insights have enabled me to consistently surpass my goals, earning a spot in the President's Club three out of the last five years.
His transformational mentorship has provided me with the skills, framework and confidence necessary to excel in a competitive sales environment and to recently advance into sales management.
Thank you Thierry.
#iamnuclearsuccess
PJ Massey - Global accounts Sales Manager
(Global technology company)
"I am amazed at Thierry's ability to find the right balance between motivation, mindset transformation and sales techniques to empower people.
Without an extensive experience in sales, I hugely benefited from his practical knowledge to handle critical sales conversations at work."
Arnaud Auger - Innovation Director
(VC Firm, US)
"As a clinical psychologist, I had the privilege of conducting a psychological assessment for Thierry Coulibaly.
This evaluation highlighted an exceptional combination of cognitive, emotional, and creative strengths that make him uniquely capable of empowering others and driving positive transformation.
Thierry's cognitive intelligence is remarkably high (Top 7%), with outstanding verbal comprehension (Top 5%), enabling him to articulate complex ideas with clarity and align diverse perspectives effortlessly.
His Emotional Quotient (EQ) is at a very superior level (Top 2%), reflecting an extraordinary ability to understand and manage emotions, fostering empathy, trust, and inspiring leadership.
His creative intelligence is truly exceptional (Top 0.3%), allowing him to generate innovative solutions and pioneer transformative frameworks.
These remarkable qualities—combined with his resilience, intrinsic motivation, and dedication to others—position Thierry as a visionary leader who fosters collaboration and profoundly supports others in their transformation journeys."
Luc Martrenchar - Clinical Psychologist
(Paris, France)
Nuclear Success LLC
Thierry Coulibaly - Founder & CEO
San Francisco, CA
Email: Thierry@nuclearsuccess.com
Phone: (415) 265-5472
© 2025 by Nuclear Success LLC.
SALES LEADERS
(General Managers, Sales VPs...)
"Unshared Vision"
"Market challenges/opportunities ready?"
Sales reps' "profiles" to win?
Adjustments to my sales force?
Communication to my teams?
The Core MMASS™ framework is
"Your MAP showing the way"
"Clear Strategic Vision"
"The WHY for change"
"Current" vs "Future" sales force states
Transformation steps and goals
Communication to success
SUPPORTING MANAGERS
(Sales Mgrs., HR, OPs, training teams)
"Misaligned Sales Enablement"
"Efficient sales reps empowerment?"
Collaboration and resources efficiency?
"Real" sales needs and challenges?
Best ways to empower reps?
The CORE MMASS™ framework is
"Your COMMON LANGUAGE to build the path"
"Efficient Sales Enablement"
"The HOW to empower"
Sales strengths and gaps assessment
Identification of needed resources
Accountable action plans
SALES REPS and MANAGERS
(Sales Mgrs. and Sales Reps)
"Inconsistent Execution"
"Effective field sales collaboration?"
Sales action plans?
Consistent team management?
Field feedback to adjust?
The CORE MMASS™ framework is
"Your COMPASS guiding to success"
"Effective Sales Execution"
"The WHAT to deliver"
Agreed upon action plans
Transparent management and guidance
Adjustments to success