Core MMASS™ Transformation
"ONE aligned team and ONE Framework to empower sales reps to their OPTIMAL performance"
Core MMASS™
for Leaders
SHARE YOUR VISION
1-day workshop
for Sales Leaders
(General Managers, Sales VPs...)
HOW TO?
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Leverage the Core MMASS framework
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Assess your team Current/Future states
-
Identify the key sales adjustments
-
Communicate your vision to success
Core MMASS™
for Managers
EMPOWER SALES REPS
2-day workshop
for Supporting Managers
(Sales, HR, Ops, training teams...)
HOW TO?
-
Leverage the Core MMASS framework
-
Assess sales reps strengths/gaps
-
Identify the resources needed
-
Set up action plans to empower reps
Core MMASS™
for Sales Reps
MANAGE SALES EXECUTION
2-day workshop
for Sales Mgrs. & their team
(Sales Managers and Sales reps)
HOW TO?
-
Leverage the Core MMASS framework
-
Communicate with transparency
-
Align on sales action plans to deliver
-
Manage sales reps' execution/growth
Services: Workshops
Optimize your Sales Power
Core MMASS™ fundamentals
The Core MMASS is an holistic framework that, sitting on top of sales 'assets' (sales training & processes, applications, incentive plans...), optimizes cross-team collaboration to improve sales performance through the 4-step process below:
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LEARN the Core MMASS key success factors - Leverage the framework.
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ASSESS sales reps’ against your sales KPIs - Gather the sales needs.
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ACT to empower to success - Set up targeted action plans.
-
MANAGE the sales reps' growth - Monitor progress and make adjustments.
Optimal sales reps' performance is reached when the core MMASS success factors (Motivations/Mindsets/Attitudes/Skills/Solutions) are OPTIMIZED and ALIGNED within each step of the sales cycle.
Knowing the fundamentals in these core success areas is critical to work, directly or with partners, on the necessary adjustments to sales success.
Empower your sales team by optimizing
your business resources and investments!
$5.72 bn
in 2023
$5.98 bn
in 2024
(Estimate)
$8.56 bn
in 2032
(Projection)
This is the money invested by US companies in sales trainings, methodologies and new technologies for their sales teams.
(Global Growth Insights)
Do you invest in your sales team? YES!
Do you optimize your investments and resources? NOT SURE...If any doubt, let's find out together!
"More than a lack of investments, it is the lack of alignment and the focus on wrong sales challenges that hurt companies."
The Core MMASS™ Framework
OPTIMAL PERFORMANCE is a dynamic combination of the core success factors: MOTIVATIONS, MINDSETS, ATTITUDES, SKILLS, SOLUTIONS.
With my global sales experience and background in science, I created the Core MMASS™ Framework for companies to
optimize their sales investments and grow their business in a 4-step process:
About Thierry Coulibaly
A Global Sales Leader, a Scientist, a System Thinker passionate about optimal performance!
My unique perspectives contributed to my 20+ year international sales success, and more importantly, to the optimal sales performance of the people I had the privilege of working with.
My global sales experience, my scientific background (Masters’ degree in physiology and molecular biology) and my passion for psychology have been the key components of my success. By combining these disciplines, that are closer than you might think, I developed the Core MMASS™ Framework to give you an innovative and powerful solution to optimize your resources and achieve your Nuclear Success!
Frequently Asked Questions
The simple answer is "No".
It is not meant to replace any sales methodology and process that might work for you. The framework helps you holistically assess the efficiency of your current (or the need for missing) "assets" in the areas of Motivations, Mindsets, Attitudes, Skills and Solutions. Sales methodologies and processes fall into the "Skills" area. Having strong sales skills is necessary but not enough to reach an optimal sales performance!
Here are some examples of other "assets":
CRM or prospecting tools (Solutions), Incentive plans or internal sales contests (Motivations), External motivational speakers or "Mindset Awareness" trainings (Mindsets), Sales shadowing (Attitudes)...the list goes on.
After an assessment of your sales reps with the framework, you will be able to identify where to focus and invest time and resources.
The core MMASS framework is the ideal solution for sales organizations willing to get a better alignment leveraging a common frame to work together. It brings sales transparency, efficiency, accountability and effectiveness.
Each key role in the organization can leverage the Core MMASS framework from their own perspective:
MACRO perspective - "The MAP": Leaders, based on their vision, can assess sales teams and give directions regarding the changes needed at a company level.
META perspective - "The Common Language": Managers can assess and make operational decisions/investments to support their action plans at a team level.
MICRO perspective - "The Compass": Sales Managers and Sales Rep can work together on the field making the adjustments to success at a rep level.
No, it isn't.
The Core MMASS framework is agnostic. You can input the information related to your business.
I build it to be:
- With the key success factors covering the 3 main steps of the sales cycle, "structured enough" to bring some consistency across the board.
- With my experience selling transactional (copiers) and strategic solutions (ERP), "flexible enough" to adjust to any sales organization.The workshops are the foundations you need to optimize your resources and thrive. if some additional support is needed from me, I can provide additional services (to be discussed).
Testimonials
Since joining sales in 2020, the training, guidance, and mentorship from Thierry has greatly impacted both my professional career and personal life.
His expert guidance and strategic insights have enabled me to consistently surpass my goals, earning a spot in the President's Club three out of the last five years.
His transformational mentorship has provided me with the skills, framework and confidence necessary to excel in a competitive sales environment and to recently advance into sales management.
Thank you Thierry.
#iamnuclearsuccess
PJ Massey - Strategic Accounts Sales Manager
SERVICES
RESIDENTIAL
"As a clinical psychologist, I had the privilege of conducting a psychological assessment for Thierry Coulibaly.
This evaluation highlighted an exceptional combination of cognitive, emotional, and creative strengths that make him uniquely capable of empowering others and driving positive transformation.
Thierry's cognitive intelligence is remarkably high (Top 7%), with outstanding verbal comprehension (Top 5%), enabling him to articulate complex ideas with clarity and align diverse perspectives effortlessly.
His Emotional Quotient (EQ) is at a very superior level (Top 2%), reflecting an extraordinary ability to understand and manage emotions, fostering empathy, trust, and inspiring leadership.
His creative intelligence is truly exceptional (Top 0.3%), allowing him to generate innovative solutions and pioneer transformative frameworks.
These remarkable qualities—combined with his resilience, intrinsic motivation, and dedication to others—position Thierry as a visionary leader who fosters collaboration and profoundly supports others in their transformation journeys."
Luc Martrenchar - Clinical Psychologist
Nuclear Success LLC
Thierry Coulibaly - Founder & CEO
San Francisco, CA
Email: Thierry@nuclearsuccess.com
Phone: (415) 265-5472
© 2025 by Nuclear Success LLC.
SALES LEADERS
(General Managers, Sales VPs...)
"Unshared Vision"
"Market challenges/opportunities ready?"
Sales reps "profiles" to win?
Changes to my sales force?
Communication to my teams?
The Core MMASS™ Framework is
"Your MAP showing the way"
"Clear Strategic Vision"
"The WHY changing"
"Current" vs "Future" sales force states
Transformation positive outcomes
Communication to success
SUPPORTING MANAGERS
(Sales Mgrs., HR, OPs, training teams)
"Misaligned Sales Enablement"
"Efficient sales reps empowerment?"
Collaboration and resources efficiency?
"Real" sales needs?
Actions to empower reps?
The CORE MMASS™ Framework is
"Your COMMON LANGUAGE to build the path"
"Efficient Sales Enablement"
"The HOW to empower"
Sales strengths and gaps assessment
Identification of needed resources
Accountable action plans
SALES REPS and MANAGERS
(Sales Mgrs. and Sales Reps)
"Inconsistent Management/Execution"
"Effective field sales cooperation?"
Sales action plans?
Consistent team management?
Reps' feedback to adjust?
The CORE MMASS™ Framework is
"Your COMPASS guiding to success"
"Effective Sales Execution"
"The WHAT to deliver"
Agreed upon action plans
Transparent management and guidance
Adjustments to success